SPECIAL WRITE-UP • ENTREPRENEURSHIP & INNOVATION The Chartered Accountant • November 2022 • Vol. 71 • pp. 58–62 (Journal pp. 522–526)

Enhancing the Startup Eco-System in India

ST
CA. Sunil H Talati
Chairman, Services Export Promotion Council (SEPC) • Former President, ICAI • Reachable at talatisunil23@gmail.com and eboard@icai.in

“Startup” as a State of Mind & Innovation Culture

“Startup” is a global buzzword that in recent years has captured intense focus across the world. An aspirational nation with the largest youth population globally, India cannot be left behind in enabling an agile ecosystem for startup expansion. There are no rigid parameters restricting what type of entity qualifies as a startup. Policymakers and industry leaders characterize a startup as spanning from “a state of mind” to “a culture and mentality of innovating on existing ideas to offer solutions”.

Startups are high-growth-fuelled businesses marked by high uncertainty and risk. In terms of business models, firms with unconventional approaches offering new products or services at a nascent stage with scalable revenue streams qualify as startups. Innovation, creativity, and agility distinguish them from traditional enterprises.

1. The 11 Startup Hurdles & The 7 Constituents of a Collaborative Ecosystem

Early-stage ventures navigate acute operational, regulatory, and market hurdles. A well-structured national ecosystem must address these systemic friction points:

Key Startup Challenges Encountered:

  • Lack of seed and growth funding
  • Scarcity of experienced, talented professionals
  • Technological obsolescence and integration costs
  • Accessing domestic and international customer markets
  • Complex and burdensome regulatory frameworks
  • Lack of affordable legal, accounting, and advisory service providers
  • Inadequate initial government handholding
  • Market congestion and intense competitor crowding
  • Lack of affordable local technical talent
  • Protracted testing, validation, and quality certifications
  • Regulatory risk-averseness across administrative tiers

The 7 Collaborative Ecosystem Constituents:

  • Start-ups & Entrepreneurs: Frontline innovators taking calculated risks.
  • Institutes & Academia: R&D crucibles generating patents and scientific breakthroughs.
  • Government Organisations & Agencies: Enablers framing progressive policy and incentives.
  • Investors: Angel investors, venture capitalists, and private equity funds.
  • Mentors: Industry veterans guiding corporate strategy and operational scaling.
  • Incubators & Accelerators: Infrastructure providers offering seed capital and labs.
  • Multinational Organisations: Corporate partners facilitating market entry and procurement.

2. Role of Government of India: Genesis of Startup India Initiative

Laying down the roadmap for New India’s economic growth, the Hon’ble Prime Minister in his address on 15th August 2015 from the ramparts of Red Fort announced the Startup India Initiative to unleash the entrepreneurial spirit of India’s youth. On 16th January 2016, the Government of India formally launched the ‘Startup India’ program with the stated mission “to convert India into a nation of job creators from a nation of job-seekers”.

“Startup India Initiative is a vision that would enable the talent of India to dream of ideas, put them into action, and convert them into game-changing ventures.”

The Startup India Action Plan (19 Action Items across 3 Pillars):

1. Simplification & Handholding 2. Funding Support & Incentives 3. Industry-Academia Partnerships & Incubation
The Three-Pronged Operational Strategy:
  1. To facilitate a common platform connecting the entire ecosystem while eradicating information asymmetry.
  2. To deliver comprehensive fiscal benefits, tax holidays, and handholding support.
  3. To engage regional entrepreneurs beyond Tier-1 metros, transforming grassroots ideas into commercially viable ventures (crucial for Vision 2047).

3. Evolution of DPIIT Regulatory Criteria (2016–2019)

To broaden institutional support, the Department for Promotion of Industry and Internal Trade (DPIIT) systematically relaxed the legal definition of a startup across three successive Gazette notifications:

1st Notification • 17 Feb 2016

G.S.R. 180 (E)

  • Age: Up to 5 years from incorporation/registration.
  • Turnover: Not exceeding ₹ 25 Crore in any financial year.
  • Nature: Innovation, development, deployment, or commercialisation of new products/processes driven by technology or IP.
2nd Notification • 23 May 2017

G.S.R. 501 (E)

  • Entity Structure: Private Limited (Companies Act 2013), Registered Partnership (Sec 59, Partnership Act 1932), or LLP (LLP Act 2008).
  • Age: Up to 7 years (extended up to 10 years for Biotech startups).
  • Turnover: Not exceeding ₹ 25 Crore in any FY since inception.
  • Condition: Must not be formed by splitting up or reconstruction of an existing business.
Present Standard • 19 Feb 2019

G.S.R. 127 (E) (Current Law)

  • Age: Up to 10 years from incorporation/registration across all sectors.
  • Turnover Limit: Substantially enhanced to ₹ 100 Crore in any FY since incorporation.
  • Business Scope: Innovation, improvement of products/services, or scalable model with high wealth/employment generation.
  • Integrity: Non-reconstruction clause strictly preserved.

4. Macro Metrics: India as the 3rd Largest Global Startup Hub

As per Invest-India data, India has firmly established itself as the 3rd largest startup ecosystem globally, housing over 77,000 DPIIT-recognized startups across 656 districts (as of 29th August 2022). India ranks 2nd globally in innovation quality among middle-income economies, leading in the quality of scientific publications and top-tier universities.

Sectoral Diversification Across 56 Recognized Industrial Sectors:
IT Services: 13% Healthcare & Life Sciences: 9% Education (EdTech): 7% Professional & Commercial Services: 5% Agriculture (AgriTech): 5% Food & Beverages: 5%
7-Year Exponential Leap (2015–2022):
  • 15-fold increase in total startup funding volume
  • 9-fold surge in active venture and angel investors
  • 7-fold expansion in physical and university incubators
The Unicorn Surge ($340.79 Bn Total Value):

Prior to FY 2016–17, India added ~1 unicorn annually. Since FY 2017–18, unicorn additions surged by 66% YoY. As of 7th September 2022, India hosts 107 unicorns valued at $340.79 Billion (44 born in 2021 valued at $93 Bn; 21 born in 2022 valued at $26.99 Bn).

5. Operational Enablers: Startup India Hub, Global Bridges & State Schemes

The Government of India institutionalized dedicated physical, financial, and digital architectures to sustain enterprise growth:

A. Startup India Hub by DPIIT (Launched April 2016):

A central one-stop digital aggregator designed to eliminate friction across the startup lifecycle, providing:

• Startup Recognition: Online DPIIT self-certification for Section 80-IAC tax exemptions and public procurement relaxation.
• Application Management System: Single gateway for incubators, accelerators, mentors, and corporate challenges.
• Partnered Services: Subsidized and free cloud credits, legal advisory, banking services, and patent/trademark facilitation.
• Free Online Courses: Structured curricula covering coding, enterprise management, and venture finance.
• Knowledge Bank & Templates: Comprehensive guides on company registration, operational legal documents, and HR policies.
• Government Schemes Repository: Over 68+ active Central and State schemes filterable by sector and Ministry.
• Query Resolution & Handholding: 1-on-1 advisory desk monitored by dedicated Startup India relationship managers.
• Blockchain-Based Certification: Verifiable digital certificate validation platform launched on 6th October 2020.
International Startup Bridges (>10 Countries):

Dedicated cross-border soft-landing corridors with Finland, Russia, United Kingdom, Singapore, Israel, Portugal, Sweden, South Korea, Japan, and Germany to facilitate market entry, capital access, and technological transfer.

Flagship Incubation Platforms:

Pioneering institutions translating academic research into scalable enterprises, including Atal Incubation Centres (AICs), Indian Angel Network (IAN) Incubator, iCreate Incubator, and Amity Innovation Incubator.

6. Role of SEPC: Catalyzing Services Startups via i-RISE & Global Access

The Services Export Promotion Council (SEPC), established by the Ministry of Commerce and Industry, is the apex nodal body mandated to accelerate exports across the entire services spectrum, including the 12 Champion Services Sectors. SEPC operates across four core pillars: Trade Intelligence, Export Development, Export Promotion, and Enabling Business Environment.

SEPC Strategic Action Plan for Startups:

  1. Launch of i-RISE Programme: Conceptualized as Ideas, Resources, Incubation, Strategies for Exports (i-RISE) to bring all ecosystem stakeholders together for services startups.
  2. Global Market Access & Standards Recognition: Overcoming cross-border hurdles (international taxation, compliance, foreign certifications) by lobbying for Indian standards recognition abroad in high-potential verticals: Healthcare, Fintech, Engineering Consulting, Bookkeeping & Accounting, and Architectural Services.
  3. VC & Agency Stakeholder Matchmaking: Facilitating structured linkages between venture capitalists, accelerators, and domestic/international trade bodies.
  4. Targeted Upskilling Programmes: Designing tailored curricula to meet technical talent acquisition needs for fast-scaling startups.
  5. Industry-Institute Partnerships: Bridging academia and commercial industry.
  6. Structured Mentorship: Direct knowledge transfer between established industry leaders and young founders.
  7. End-to-End Funding Support: Coaching grant applicants, hosting tech roadshows for VCs, streamlining bureaucratic grant applications, and providing institutional tools for startup valuation.

“SEPC can play a significant role in connecting venture capitalists, incubators, tech firms and various government agencies-national and international to provide need-based opportunities and solutions.”

7. Conclusion & Authoritative Citations

Over the last five years, the rise of Indian entrepreneurship has been nothing short of remarkable. The ecosystem at large has collaborated in unprecedented ways in preparation for the next development phase under Atmanirbhar Bharat. The guidelines outlined in Startup India: The Way Forward will enable the Indian startup scene to expand even faster, serving as powerful catalysts to achieve the common goal of making India the undisputed global startup hub. ■■■

References & Bibliographic Citations:

  • Start-up India Portal (startupindia.gov.in)
  • Invest India Portal (investindia.gov.in)
  • Kirchhoff, Bruce A. and Spencer, Aron. (2008), “New High Tech Firm Contributions to Economic Growth”, ICSB World Conference Proceedings, Washington, International Council for Small Business (ICSB), pp. 1–21.
  • Global Startup Ecosystem Report (2012), Startup Genome (startupgenome.com/reports/global-startup-ecosystem-report-2012).
  • Bailetti, T. (2012), “Technology Innovation Management Review – Technology Entrepreneurship: Overview, Definition, and Distinctive Aspects”, timreview.ca.
  • NASSCOM Productive Conclave (2019), “Indian Start-up Ecosystem” (nasscom.in).